Graphic Support

Even the best ideas and concepts need to be represented/demonstrated visually for the right audience connect and understanding. Using the right media and creative intelligence we help add value to projects; it could be creating new characters (Manu or Tulu) for stories/books or exploring combination of digital and print media for business reporting or redoing the complete event branding kit for mobile library inauguration. Please take a look at some of our graphic support solutions below.

Manual / Report / Toolkit Design

Custom Designs

These are greenfield projects where Cropmarx has complete freehand to design projects based on customer briefing and inputs. Brand exploration, designs, artwork and deliverables are carefully planned and executed in close collaboration with the client team to deliver the final product. Based on our experience, we also suggest ideas and concepts to enhance the project appeal and usability This includes multiple iterations to revisit or rediscover the outcomes/deliverables for long lasting brand value.
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Graphic Style

cropmarx-illustration-social-cause

Illustration style

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Photo Style

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Illustrative icon based

Template Designs

Some projects have defined specifications, technical requirements and expected formats because they are either part of other projects/systems OR are following brand guidelines. In many cases, we also need to enable client teams to create their own documentation and artwork for their on-going works. Cropmarx develops template based designs/documents that can be easily customized, updated, edited and replicated by the client teams for their project requirements.

Manual / Report / Toolkit Design

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Graphic Style

cropmarx-illustration-social-cause

Illustration style

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Photo Style

User Friendly

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Graphic Style

cropmarx-illustration-social-cause

Illustration style

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Photo Style

Client Friendly
Our Ideology

Passion Over Process | Planning For Simplified Impact | Delivering Value ++

Our Ideology
  • Passion Over Process
  • Planning For Simplified Impact
  • Delivering Value++
Our Methodology - Purpose Definition
  • Line of action
  • Establishing audience and goals
  • Deliverables and measurable
Our Methodology - Ideation
  • Exploring layouts, working closely on feedback
  • Creating unique headers, footers, separators
  • Defining graphical / illustrative style
  • Creating templates before execution
Our Methodology - Implementation
  • Execution keeping timeline specifications
  • Proofreading , graphical changes
  • Coordinating with printer & creating print ready file
  • Creating versions for email/web
Our Methodology - Purpose Definition
  • Line of action
  • Establishing audience and goals
  • Deliverables and measurable
Our Methodology - Ideation
  • Exploring layouts, working closely on feedback
  • Creating unique headers, footers, separators
  • Defining graphical / illustrative style
  • Creating templates before execution
Our Methodology - Implementation
  • Execution keeping timeline specifications
  • Proofreading , graphical changes
  • Coordinating with printer & creating print ready file
  • Creating versions for email/web

Our Ideology

  • Passion Over Process

  • Planning For Simplified Impact

  • Delivering Value++

Our Methodology

Purpose Definition
  • Establishing audience and goals
  • Deliverables and measurable
  • Line of action
Ideation
  • Exploring layouts, working closely on feedback
  • Creating unique headers, footers, separators
  • Creating templates before execution
  • Defining graphical / illustrative style
Implementation
  • Coordinating with printer & creating print ready file
  • Execution keeping timeline specifications
  • Proofreading , graphical changes
  • Creating versions for email/web

Training Material

Understanding Brief/Objective
Multiple meet ups / calls / Skype session to understand purpose, audience, output dynamics
Studying Audience – ambience – beliefs- economical status
Actual audience study , reference material ( films / photos / audio recording ) study, multiple discussions with Different hierarchy – Management – Resources working with audience – Audience

Ideation merged with Logic
Building structure for the product is important
Exploring ideas on structure
Sorting raw content based on expectation of information delivery
Creating sketches for visuals
Defining graphical / illustrative style

Implementation
Creating sample pages and testing with audience
Sketches for testing
Finalising product based on feedback/suggestion

Communication Design

Case Study :
Early Childhood Care and Education (ECCE) Programs focus on children’s holistic development from birth to age 6, before they enter the formal education system. Pre-schoolers, especially the poorest and most disadvantaged, who receive quality ECCE are more likely to be healthy, ready to learn, and stay longer and perform better in school.

Empowering parents and communities for responsive caregiving
The responsive caregiving programme helps parents understand how to support their child’s learning at home. This 18 session long programme allows parents to experience the power of play and encourages parents to play fun games with their children at home, offering multiple opportunities for children to learn new things and practice various skills. The responsive caregiving programme is based on the Aakar curriculum which is the state curriculum for Early Childhood Education and includes activities from all the domains of development.
Physical Development Sensory, Perceptual and Cognitive development
Language, Literacy and Communication
Personal, Social and Emotional Development

Event Promotion

Standee Design – Tarapa Initiative GOSHTRANG

Standee Design – Tarapa Initiative GOSHTRANG

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Tribal students, moreover, the dialect they speak at home is quite different from the standard language used in the schools. In fact many children are first generation readers and writers so the availability of literate environment, which facilitates the language acquisition, is not available to them.

Van Wrap - Event Branding Kit (Pustakgadi)

Van Wrap - Event Branding Kit (Pustakgadi)

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QUEST along with the Tribal Welfare department of Government of Maharashtra has started a Mobile Active Library Program in 10 Ashram schools of Jawhar Tribal Development Project. The mobile van equipped with books and Audio-Visual facility would provide this service on a weekly basis. Cropmarx Design has developed illustrative Van sticker design.

Symposium

Symposium

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QUEST’s educational symposium event on education and learning trends in urban, rural and tribal communities.  Cropmarx was entrusted with the responsibility to design the event promotion kit. Key steps of this process included - exploration of the concepts/ideas to be presented, followed by design framework. The main deliverables of the project includes

Event Promotion

Pustakgadi

Cropmarx Design has very proud contribution towards this project. We have developed illustrative Van sticker design. This event was followed by exhibition of all QUEST programs as a contribution in Value education. Our team has designed Standees, Bookmarks, Posters and various types of banners for the exhibition display.

QUEST along with the Tribal Welfare department of Government of Maharashtra has started a Mobile Active Library Program in 10 Ashram schools of Jawhar Tribal Development Project. The mobile van equipped with books and Audio-Visual facility would provide this service on a weekly basis.

Symposium

Cropmarx Design has very proud contribution towards this project. We have developed illustrative Van sticker design. This event was followed by exhibition of all QUEST programs as a contribution in Value education. Our team has designed Standees, Bookmarks, Posters and various types of banners for the exhibition display.

QUEST along with the Tribal Welfare department of Government of Maharashtra has started a Mobile Active Library Program in 10 Ashram schools of Jawhar Tribal Development Project. The mobile van equipped with books and Audio-Visual facility would provide this service on a weekly basis.

Goshtrang Felicitation

Cropmarx Design designed four standees for 3 plays from book stories. Project was very interesting by itself as there was lot of colours in stories itself. Using pictures from books was effective thought to attract children towards reading.

Tribal students, moreover, the dialect they speak at home is quite different from the standard language used in the schools. In fact many children are first generation readers and writers so the availability of literate environment, which facilitates the language acquisition, is not available to them. Thus creating a culture of reading and writing and providing an enriching literacy experience to tribal students becomes very important. Performing stories by trained theater facilitators and reading aloud the written stories is an innovative concept which can help provide such enriching experience and make reading-writing more meaningful and enjoying.

Promotion-Branding
Event Branding

Pustakgadi

Cropmarx Design has very proud contribution towards this project. We have developed illustrative Van sticker design. This event was followed by exhibition of all QUEST programs as a contribution in Value education. Our team has designed Standees, Bookmarks, Posters and various types of banners for the exhibition display.

QUEST along with the Tribal Welfare department of Government of Maharashtra has started a Mobile Active Library Program in 10 Ashram schools of Jawhar Tribal Development Project. The mobile van equipped with books and Audio-Visual facility would provide this service on a weekly basis.

Symposium

Cropmarx Design has very proud contribution towards this project. We have developed illustrative Van sticker design. This event was followed by exhibition of all QUEST programs as a contribution in Value education. Our team has designed Standees, Bookmarks, Posters and various types of banners for the exhibition display.

QUEST along with the Tribal Welfare department of Government of Maharashtra has started a Mobile Active Library Program in 10 Ashram schools of Jawhar Tribal Development Project. The mobile van equipped with books and Audio-Visual facility would provide this service on a weekly basis.

Goshtrang Felicitation

Cropmarx Design designed four standees for 3 plays from book stories. Project was very interesting by itself as there was lot of colours in stories itself. Using pictures from books was effective thought to attract children towards reading.

Tribal students, moreover, the dialect they speak at home is quite different from the standard language used in the schools. In fact many children are first generation readers and writers so the availability of literate environment, which facilitates the language acquisition, is not available to them. Thus creating a culture of reading and writing and providing an enriching literacy experience to tribal students becomes very important. Performing stories by trained theater facilitators and reading aloud the written stories is an innovative concept which can help provide such enriching experience and make reading-writing more meaningful and enjoying.